We live in a world that glorifies hustle, efficiency, and optimization. You’re told to be productive, to squeeze every drop out of your time, and to always be reaching for the next goal. But when was the last time you optimized your environment for comfort?
Enter cozymaxxing, a growing movement that prioritizes deliberate comfort as a form of self-care. Not just physical comfort—though that’s part of it—but an intentional practice of crafting an environment that nurtures your mental well-being.